Our Process
We use traditional and innovative techniques to produce and analyse quality data, getting us closer to our market, reputation and customers, brand and people.
BUSINESS & BRAND
- Getting under the skin of the business, diving into key aspects of the strategy, offer, financials, and culture
- Mapping the health and performance of your brand
AUDIENCE
- Building the complete picture of current and prospective customers today and in the future: who they are and what really drives them, incl. demographics, attitudes, needs and behaviour
- Engaging key external stakeholders to identify reputational insights
MARKET
- Defining the market you’re in, mapping your current and future competition and identifying your competitive advantage
Define Opportunity
We combine strategic and imaginative thinking to explore opportunities and define the best strategies to realise them.
BUSINESS & BRAND
- What’s our purpose? What’s our strategy?
- How should our business look, feel and speak?
- How can we transform our culture and engage our people?
- How can we use brand to reduce our costs?
AUDIENCE
- Who are our most important customers?
- How can we grow existing and new customers?
- Is our portfolio optimised to customer needs?
- How do we manage our reputation?
MARKET
- How do we stand out vs competitors?
- How can we develop and take a new product to market?
- How can we diversify into new markets?
- How do we respond to industry disruption?
Create Impact
We execute the strategy, create tangible internal and external experiences and activations to deliver impact.
BUSINESS & BRAND
- Revenue growth & cost reduction
- Business transformation
- Stronger or evolved brand equity
- Culture transformation
- Better talent attraction, engagement and retention
AUDIENCE
- Customer understanding and organisational focus
- Deeper customer relationships (e.g. NPS)
- More focused brand portfolio
- Stronger reputation
MARKET
- Increased market share
- Optimised funnel metrics (e.g. awareness, consideration, purchase, loyalty, advocacy)
- Marketing efficiency
- Faster, focused product development